SEM = Search engine marketing (SEM) is an online marketing strategy used to optimize a website’s placement in search engine results pages (SERPs).
The pay-per-click model in search engine marketing involves advertisers paying for impressions that result in visitors. A search engine marketing campaign reaches users at a time when they are most in need of information, making PPC advertising less intrusive.
SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.
SEM strategy comes down to optimizing paid search ads with a specific goal in mind. In order to create a good strategy, you must understand how paid ads platforms works and effectively manage variables that affect performance such as keywords, budget, and copy.