What is SEM?

Search Engine Marketing

What is SEM?

SEM = Search engine marketing (SEM) is an online marketing strategy used to optimize a website’s placement in search engine results pages (SERPs).

 The pay-per-click model in search engine marketing involves advertisers paying for impressions that result in visitors. A search engine marketing campaign reaches users at a time when they are most in need of information, making PPC advertising less intrusive.

Why use SEM for your business ?

SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

SEM strategy comes down to optimizing paid search ads with a specific goal in mind. In order to create a good strategy, you must understand how paid ads platforms works and effectively manage variables that affect performance such as keywords, budget, and copy.